About the awards
A nationalstage fortourism excellence.
Pakistan Tourism Awards exists to recognize outstanding destinations, experiences, hospitality businesses and tourism professionals across Pakistan.
Pakistan has some of the world's great mountain landscapes, five-thousand-year-old cities, a long coastline and a deep tradition of hospitality. What it has lacked is a consistent, national way of saying who is doing tourism well.
That is the purpose of this programme: an annual, criteria-based recognition that travellers can trust and that the industry wants to earn.
Pakistan Tourism Awards is an independent recognition programme. It is not a government body and does not claim affiliation with any ministry, department or tourism corporation.
Our principles
What we hold ourselves to.
- 01
Credibility
Entry is free and winning cannot be bought. Every nominee is verified before it is published, and every winner is chosen on published criteria.
- 02
Transparency
Eligibility rules, evaluation areas and the judging process are public. If the process changes, the change is published before it takes effect.
- 03
Local impact
We look for tourism whose benefits stay where the visitor went: local jobs, local suppliers and local ownership.
- 04
Visitor experience
An award should be a promise a traveller can rely on. We recognize places and people who deliver what they say they will.
- 05
Responsible tourism
Pakistan's landscapes and heritage are the reason people come. We recognize those who leave them in better condition than they found them.
Who deserves to be recognized?
Nominations for 2027 are open. It takes about fifteen minutes, and anyone can nominate.
Start a Nomination